Proven Ways to Reduce Churn With a Mobile App
Have you read all of the 23,000 articles out there about reducing churn?
Column: The Joel Test for Marketers
Come back with me to the year 2000, when the Y2K bug was a recent memory, and the phrase “rockstar developer” was still being used without irony. Joel Spolsky, a software engineer who would go on to found Trello and Stack Overflow, published a 12-step test to help determine the quality of a software engineering team.
Secrets For Choosing the Right Mobile Messaging Channel
Have you ever deleted an app from your device because it sent you too many push notifications? Or wondered why your latest flight info is popping up as a text message, rather than in your digital wallet?
Marketing Made Difficult, Episode 2
We’ve recorded episode two of our podcast; listen below! This episode is entitled “Is Privacy an Obstacle to Better Marketing?”. We start out talking about how to future-proof your marketing career, then end up on a lot of other topics, including:
A New and Wonderful Podcast
I’ve started a podcast! I’m too self-critical to churn out blog posts, but talking endlessly? That I can do.
How Hiring a Marketing Technologist Can Be Made Easy
Modern marketing is driven by technology – but technology doesn’t run itself.
Take these Quick Checks Before You Invest in New Marketing Technologies
There are thousands of marketing technology products in the marketplace today. Many of them are a significant investment – tens of thousands of dollars a year, sometimes with multiple-year contracts.
The Role of A/B Testing in Lead Nurturing
Lead nurturing sounds simple, right? Set up an email drip campaign that gives new prospects more detail about what products you offer and what problems you solve. Done.
Why I Use a Static Site Generator (and Store All My Content In a Public Git Repo)
I’ve spent over a decade managing various content management systems as part of my day job. Drupal, Wordpress, ExpressionEngine. Custom CMSes built in-house. Tumblr instances. For a long time I used Wordpress, until about this time last year, I migrated this blog from Wordpress to Hugo.
Marketing Automation and Lead Nurturing: Creating Sales-ready Leads
These slides are from a recent I talk I gave to The American Marketing Association, Portland Chapter.
Mobile Messaging Isn't Like Email
While email can be good for longer, time-insensitive messages that go to large groups of people, mobile messaging is about timeliness, relevance, personalization and action.
3 Ways That UX Professionals Can Contribute to Great SEO
Over half of all website traffic comes from Google, Bing, and other search engines, according to a study by BrightEdge.
Managing Research, Relationships, and Expectations During Your Website Redesign
I was once asked to completely rebuild a corporate marketing site within six weeks.
Why is General Electric Starting an App Store?
Recode mentioned at the end of September that GE will be launching its own App Store.
Transforming Personalization From Creepy to Cool
CMO Magazine published a post with a provocative URL a few weeks ago: “Why Your Customers Don’t Want Personalization”. The actual headline is less pessimistic, but the point is: it’s easy to confuse truly valuable personalization efforts, with personalization that your customers view as intrusive.
Your Prospect is Machines
A little while ago, Google added the ability for Gmail app users to easily block and unsubscribe from email.
Why Branding Doesn't Matter (Just Kidding)
Branding is hard at startups. Why? It’s the ultimate abstract marketing activity. It’s not at all clear to most people why it’s valuable or important.
Re-positioning Digital Marketing
Digital marketing has a branding problem. The tracking, data gathering, and information processing associated with it are mostly viewed as an invasion of consumers’ privacy.
Does Progressive Profiling Work?
In the marketing ops world, you hear a lot about “progressive profiling” as a way to increase lead generation and quality.
Marketing Analysts and Technologists Have Bigger Roles to Play
Are you a marketing analyst or technologist? Your job can be more than creating reports on how the latest campaign went or making sure the website is up.
Why Does Enterprise Software Look so Bad?
I’ve become a big user of enterprise software in the past couple years. The design of most enterprise software ranges from unattractive to hideous.
Simplify, or Your Users Will Do It for You
We used to run a rotating carousel on the front page of our .com site. Rotating carousels are very useful for solving political disputes about who gets real estate on the front page, but not for much else.
Using Agile Concepts to Manage Marketing Work
Here is a process for managing marketing work that I’ve found to be very successful. In fact, based on my estimates, it lets us get at least 30% more work done.
Help Your Customers Unsubscribe
Once you go to the effort of getting someone on your email list, of course you want them to stay there.
"We're not testing fast enough!"
It's really hard to accelerate A/B tests, for lots of reasons. Unfortunately, it's also desirable to accelerate A/B testing, to get people excited and to show that you're making progress.
How to Avoid Running Online Advertising Experiments
Let’s say you’re trying to figure out how expensive it will be for you to run ads on, say, Twitter. How do you spend as little as possible while still getting a sense for whether this is a viable channel?
5 Web Marketing Tips for Your New Business
Even though there’s more free business help on the web than ever before, starting a new product or service, and building a site for it, is not easy. Here are some things to do early on that will save a lot of time later.